The Business Planning Process…

The Business Planning Process…

Many years ago, I had the good fortune to begin my formal business career with IBM. After spending the first five years in software development and support, I transitioned to a marketing position and for the next eight years, had the opportunity to work with several...
Looking Beyond the Features…

Looking Beyond the Features…

There has been a great deal of approaches to marketing commercial real-estate. Much has been written over the years and there have been various degrees of success for many of the strategies deployed. But marketing is a complicated process and the subject of marketing...